![]() ![]() Finally, waiting while sitting is expected, but standing in a line may pose challenges for people with back problems or small children. In addition, this approach may be somewhat difficult to incorporate because current loyal clients of Southwest Airlines find the initial division into groups based on the check-in time rather convenient (Flying around the World, 2018). People tend to be confused about placing the luggage in the overhead bins, which may create delays. However, since the queue would belong, the attendant would have to repeat the instructions several times and possibly explain them individually. It is also possible to move all of the passengers through the aircraft in one line as they choose the seats and allow those behind them to pass. This may require receiving permission from the airports’ management as the space for long queues may affect the neighboring areas. Adding the monitors with entertaining content along the queue would distract the passengers from the need to stand for some time. The group would have to hear one set of instructions applicable to everyone. A single line allows company representatives to quickly estimate the number of passengers present and guide them in the needed direction. The second scenario is using a single boarding chute and allowing up to nine-passenger groups in one queue. Single Boarding Chute and Many Groups in One Queue Any additional complications may lead to a decrease in the number of customers. The loyal customers value the simplicity of the rules: they wait for their group to be announced and choose the desired seat in the aircraft. This alternative is unlikely to be implemented as it does not correspond with the signature strengths of Southwest Airlines. The assigned boarding gate line position requires the passengers to sacrifice some of their personal time at a comfortable location, thus creating potential conflicts. ![]() They may be located near the charging point, bathroom, or close to the information screen. In addition, people usually choose the preferred seats according to their needs. Finding a designated waiting area would create additional confusion, especially if some customers have not arrived yet. The airports are not only transportation hubs, but large businesses and passengers often expect to engage in shopping or entertaining activities while traveling (Gitto & Mancuso, 2017). However, the negative effects of this strategy outweigh the positive ones. The preparations could include remodeling of the waiting space, adding the electricity sockets and chargers, and placing the information monitors so that people could see them from the new seat positions. If the gate areas are appropriately marked for the new procedures, there should not be any issues while adjusting to them. Some passengers may also find this division to be organized and useful when searching for family members or lost items. The airline representative would be able to estimate the number of customers in each seating zone and the time needed to transfer them into the aircraft. ![]() The positive effects could include a clear division of the passengers before the start of the process. The first alternative is assigning the boarding gate line positions based on the group and gate arrival time. Each potential scenario has different pros, cons, and bottlenecks to analyze before implementation. Southwest Airlines considered alternatives and changes to its existing process: dividing the passengers into three groups based on the check-in and arrival time without assigned seats. The chosen strategy depends on the company’s size, resources, and the goals they try to achieve. Airlines in various parts of the World use different boarding scenarios to make the process quick, client-oriented, and efficient. ![]()
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